Novi Connect

Our vision is to enable the future of consumer cosmetic product development for a healthier and less toxic world. We’re doing this by creating the only product that can assess a brand's ingredients against stringent regulatory chemical policies in real time, offer viable alternatives to any ingredients not met, and offer access to a pre-vetted marketplace to build a product from start to finish. For example, this allows a brand to know their product has substances banned in the EU or that they'll need to change an ingredient to be able to sell under a retailer's 'Clean' line. Currently we work with brands, retailers and manufacturers in the beauty and wellness space, but the world is our oyster as there are many industries that sneak nasty chemicals into their products!