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Posted 1 day, 10 hours ago

Digital

Freelance Social Media Strategist

Roles

Tech stack

InstagramTikTokMeta (Facebook)YouTubeMeta AdsReels

Location

New York, New York, New York, United States

Work setup

contractor
Junior
Remote OK; Work arrangement: Remote
country-limited

Role details

  • Develop an audience growth strategy across Instagram, TikTok, and other social platforms
  • Advise on content pillars, themes, and positioning for a distinctive social brand
  • Recommend Reels and short-form video strategies, including content cadence and formats
  • Build and manage community engagement initiatives and creator/fan partnerships
  • Provide high-level paid media recommendations (Meta Ads, TikTok, YouTube) aligned with brand growth
  • Define target audiences and advise on segmentation and growth opportunities
  • Collaborate with the filmmaker and internal teams to align social strategy with broader brand objectives
  • Proven experience in audience growth, social media strategy, and paid media for entertainment, media, or creator-led brands
  • Expertise with Instagram, TikTok, Meta (Facebook), and short-form video content
  • Strong understanding of community building and creator engagement
  • Ability to operate independently as a freelance consultant while providing strategic guidance
  • US-based or strong knowledge of the US film and entertainment audience preferred
  • Please mention the word ARDENTLY and tag RODguMTk4Ljk5LjE0Mw== when applying to show you read the job post completely

Application

Please mention the word ARDENTLY and tag RODguMTk4Ljk5LjE0Mw== when applying.

unclear
not required
unclear
ats

Company context

social growth strategy and paid social recommendations for entertainment/media/creator-led brands
entertainment, media, or creator-led brands
not mentioned

Description

We are seeking a Freelance Social Media Strategist to define and execute a high-level social growth strategy. The role focuses on audience development, content strategy, short-form video, and paid social recommendations across Instagram, TikTok, and other relevant platforms. Paid media is included but secondary to building an authentic, engaged community and brand identity.ResponsibilitiesDevelop an audience growth strategy across Instagram, TikTok, and other social platformsAdvise on content pillars, themes, and positioning for a distinctive social brandRecommend Reels and short-form video strategies, including content cadence and formatsBuild and manage community engagement initiatives and creator/fan partnershipsProvide high-level paid media recommendations (Meta Ads, TikTok, YouTube) aligned with brand growthDefine target audiences and advise on segmentation and growth opportunitiesCollaborate with the filmmaker and internal teams to align social strategy with broader brand objectives. RequirementsProven experience in audience growth, social media strategy, and paid media for entertainment, media, or creator-led brandsExpertise with Instagram, TikTok, Meta (Facebook), and short-form video contentStrong understanding of community building and creator engagementAbility to operate independently as a freelance consultant while providing strategic guidanceUS-based or strong knowledge of the US film and entertainment audience preferredPlease mention the word **ARDENTLY** and tag RODguMTk4Ljk5LjE0Mw== when applying to show you read the job post completely (#RODguMTk4Ljk5LjE0Mw==). This is a beta feature to avoid spam applicants. Companies can search these words to find applicants that read this and see they're human.

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