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Roles
Compensation
USD 120000 - 130000
Base salary range in Colorado: $120,000 to $130,000, plus benefits (e.g., medical, dental), equity and discretionary bonuses. Compensation in other geographies may vary.
- Salary period
- yearly
- Location basis
- Colorado base salary range
- Equity
- Equity
- Bonus
- Discretionary bonuses
Benefits
- Opportunities for benefits (e.g., medical, dental)
- Equity
- Discretionary bonuses
Tech stack
Location
Detroit, Michigan, United States
Work setup
- Employment
- full-time
- Level
- Senior
- Remote policy
- Remote work arrangement.
- Remote scope
- unclear
Role details
Responsibilities
- Own the Sneakers category end-to-end
- Define and execute the growth strategy for sneakers within the platform
- Own category-level performance across supply, engagement, and revenue
- Establish quarterly goals, leading indicators, and operating rhythms
- Maintain deep, current knowledge of sneaker culture (key sellers/creators/collectors/resellers; sub-segments; drops/releases/brand dynamics/cultural moments; pricing/liquidity/resale economics)
- Serve as the internal voice of the sneaker community to inform product, marketing, and platform decisions
- Build and own a pipeline of high-impact sneaker sellers, shops, influencers, and creators
- Personally recruit and onboard flagship sellers
- Develop seller strategies that balance credibility, storytelling, and commerce
- Identify and orchestrate sneaker-specific moments, campaigns, and formats that drive engagement and conversion
- Partner with Category Marketing to design culturally authentic activations
- Experiment with new approaches and iterate quickly based on performance and feedback
- Work with Account & Partnerships Managers to scale seller acquisition and support
- Collaborate with Product and Engineering to shape features and tools for sneaker sellers and buyers
- Provide clear, actionable insights from the market to influence roadmap prioritization
- Document learnings, frameworks, and best practices reusable across future categories
- Help define what “great” looks like for category ownership
- Support hiring and onboarding as the sneaker category team grows
Requirements
- Deeply embedded in sneaker culture; know the people, platforms, trends, and economics
- 5+ years of experience in category management, partnerships, marketplace growth, brand, or operator roles in sneakers, streetwear, or adjacent ecosystems
- Comfortable owning outcomes (execute, iterate, and adapt)
- Strong relationship builder with credibility among sellers, creators, and community members
- Data-literate and commercially minded; understand pricing, margins, liquidity, and incentives
- Entrepreneurial, scrappy, and energized by building something from the ground up
Application
Please mention the word **VIRTUE** and tag RODguMTk4Ljk5LjE0Mw== when applying to show you read the job post completely (#RODguMTk4Ljk5LjE0Mw==).
- Portfolio
- not required
- GitHub
- not required
- Cover letter
- not required
- Apply flow
- ats
Company context
Empower global customers to connect to culture through their passions.
- Product
- Marketplace for sneakers and other consumer goods
- Industry
- Online marketplace
- HQ
- Detroit, United States
- Size
- 1,000 employees
- Stage
- unclear
- Open source
- unclear
Description
Help empower our global customers to connect to culture through their passions. The Sneakers Category Manager is the single-threaded owner of sneaker category growth within a new, high-priority commerce initiative. Responsibilities include owning the Sneakers category end-to-end; defining and executing the growth strategy; owning category-level performance across supply, engagement, and revenue; establishing quarterly goals and operating rhythms; serving as the market & culture expert on sneaker culture (key sellers/creators/collectors/resellers, sub-segments, drops/releases/brand dynamics, pricing/liquidity/resale economics); acting as the internal voice of the sneaker community to inform product, marketing, and platform decisions; building and owning a pipeline of high-impact sneaker sellers, shops, influencers, and creators, including personally recruiting and onboarding flagship sellers; developing seller strategies balancing credibility, storytelling, and commerce; identifying and orchestrating sneaker-specific moments/campaigns/formats that drive engagement and conversion; partnering with Category Marketing for culturally authentic activations; experimenting with new approaches and iterating based on performance and feedback; collaborating cross-functionally with Account & Partnerships Managers to scale seller acquisition and support; working with Product and Engineering to shape features and tools for sneaker sellers and buyers; providing actionable market insights to influence roadmap prioritization; documenting learnings, frameworks, and best practices for future categories; defining what “great” looks like for category ownership; and supporting hiring/onboarding as the sneaker category team grows.
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