View on Remote OK
Roles
Compensation
USD 60000 - 70000
$60,000 - $70,000 compensation. Remote work.
- Salary period
- yearly
Tech stack
Required
Location
Kelowna, British Columbia, Canada
Work setup
- Employment
- unclear
- Level
- Senior
- Remote policy
- Remote OK; work arrangement: Remote. Writer reports directly to the Creative Producer and may work fully remotely.
- Remote scope
- unclear
Role details
Responsibilities
- Write platform-native captions for Instagram, LinkedIn, TikTok, X, YouTube, and Threads
- Develop compelling hooks, CTAs, and caption structures that drive engagement and retention
- Adapt tone, structure, and formatting based on platform-specific best practices
- Maintain a strong and consistent brand voice across all channels
- Write or refine scripts for YouTube episodes, short-form videos, and branded content
- Develop repeatable written frameworks for recurring content formats and series
- Support the Creative Producer with written briefs, outlines, and episode structures
- Write titles, descriptions, and metadata optimized for SEO, AEO, and GEO discoverability
- Write copy for episode launches, campaigns, newsletters, and promotional initiatives
- Collaborate with the marketing team to align messaging with funnel strategy and campaign goals
- Support paid ad creative copy when needed in collaboration with marketing
- Work alongside the internal PR team and communications manager on quotes and external communications
- Maintain and evolve brand voice guidelines
- Build and manage a living brand voice library, including signature phrases and messaging references
- Ensure all written output from internal teams, contractors, and vendors aligns with established brand standards
- Identify off-brand messaging and provide clear corrective direction
- Use AI tools to accelerate first drafts, generate variations, and test hooks or messaging angles
- Build and maintain prompt libraries and writing systems that improve team efficiency
- Identify opportunities where AI can reduce low-value writing tasks without sacrificing quality or brand integrity
- Work closely with the Social Producer to align captions with video content and visual framing
- Coordinate with the design team to ensure copy and visuals work cohesively
- Collaborate with the Creative Producer on voice direction, content priorities, and writing standards
Requirements
- 5+ years of experience in copywriting, content writing, or brand writing for digital media or personal brands
- Proven ability to write in multiple distinct voices while maintaining authenticity and quality
- Strong understanding of social platform behavior and high-performing copy formats
- Experience writing video scripts, captions, newsletters, and long-form content at scale
- Exceptional attention to detail with a strong sense of clarity, rhythm, and persuasion
- Comfortable operating in a fast-paced, deadline-driven environment with multiple concurrent projects
- Proficiency with AI writing tools such as ChatGPT, Claude, Jasper, or equivalent platforms, or a demonstrated drive to integrate AI into daily workflows
- Strong collaborator who takes direction well and communicates creative feedback clearly
Application
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- Portfolio
- unclear
- GitHub
- not required
- Cover letter
- unclear
- Apply flow
- ats
Company context
The Martell Group exists to build people, brands, and ventures that create meaningful impact.
- Product
- B2B SaaS and AI (Martell Group companies)
- Industry
- Media
Description
About the Role The Writer is the voice behind Martell Group’s written content, responsible for crafting copy, captions, scripts, and written assets that perform across every platform and content format. This role requires the ability to write in distinct brand voices without defaulting to generic or AI-sounding content. This is not a position for someone who relies entirely on AI to generate copy. The ideal candidate is a strategic creative who understands the weight every word carries in shaping a powerful brand. Beyond captions and social copy, the Writer contributes to long-form scripts, newsletters, email campaigns, promotional copy, and any written asset tied to brand communication or content performance. They work closely with the Social Producer and Creative Producer to ensure written content aligns with visual direction, platform strategy, and audience expectations. This role is focused on maintaining brand consistency while intelligently integrating AI tools to increase output, accelerate ideation, and improve workflow efficiency without compromising quality or authenticity. The Writer reports directly to the Creative Producer and may work fully remotely. Responsibilities - Write platform-native captions for Instagram, LinkedIn, TikTok, X, YouTube, and Threads - Develop compelling hooks, CTAs, and caption structures that drive engagement and retention - Adapt tone, structure, and formatting based on platform-specific best practices - Maintain a strong and consistent brand voice across all channels - Write or refine scripts for YouTube episodes, short-form videos, and branded content - Develop repeatable written frameworks for recurring content formats and series - Support the Creative Producer with written briefs, outlines, and episode structures - Write titles, descriptions, and metadata optimized for SEO, AEO, and GEO discoverability - Write copy for episode launches, campaigns, newsletters, and promotional initiatives - Collaborate with the marketing team to align messaging with funnel strategy and campaign goals - Support paid ad creative copy when needed in collaboration with marketing - Work with the internal PR team and communications manager on quotes and external communications - Maintain and evolve brand voice guidelines and a living brand voice library - Ensure all written output aligns with established brand standards - Identify off-brand messaging and provide clear corrective direction - Use AI tools to accelerate first drafts, generate variations, and test hooks or messaging angles - Build and maintain prompt libraries and writing systems that improve team efficiency - Identify opportunities where AI can reduce low-value writing tasks without sacrificing quality or brand integrity - Coordinate with the Social Producer, design team, and Creative Producer on voice direction, content priorities, and writing standards Requirements - 5+ years of experience in copywriting, content writing, or brand writing for digital media or personal brands - Proven ability to write in multiple distinct voices while maintaining authenticity and quality - Strong understanding of social platform behavior and high-performing copy formats - Experience writing video scripts, captions, newsletters, and long-form content at scale - Exceptional attention to detail with a strong sense of clarity, rhythm, and persuasion - Comfortable operating in a fast-paced, deadline-driven environment with multiple concurrent projects - Proficiency with AI writing tools such as ChatGPT, Claude, Jasper, or equivalent platforms (or a demonstrated drive to integrate AI into daily workflows) - Strong collaborator who takes direction well and communicates creative feedback clearly
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