Persona

As a new parent, you realize with clarity that time is fleeting. When your parent is diagnosed with Parkinson's, you realize with clarity that life is short. You realize that your most important memories are just sitting in your fallible mind. Our memories are one of our most important possessions, yet we don't use a dedicated tool to help us relive our family's love. In the future, you'll have your precious memories at your fingertips. Whenever you need them, wherever you are, stored securely forever. We'll share these memories with the people closest to us & keep these precious memories within quick reach for us personally. We'll take a few minutes here and there to reminisce through our memories. Escape. Relive our family's love: our children's laughter, our spouse's wedding day smile, our parent's 'it'll be okay'. It will all be there, in one spot: deep & meaningful. To bring this to reality we need to do a few things: We need to make collecting memories fun, make curating delightful with collaboration, & build magical relive experiences. We're building a platform that starts by focusing on Millennial parents, with the intention of bringing along the Gen X grandparents for the social network Facebook should have been: a private family room instead of a public town square. Focused on love & family, not memes & politics.