Decidata

Founded in 2016, Decidata is a Mexican startup who developed a proprietary technology to detect, monitor and analyze every TV commercial in real time. From Mexico to Brazil, we monitor over 200 TV channels on a 24/7 basis to help broadcasters ensure the quality of their transmission. We work as well with brands and agencies who want to improve the return on investment of their TV campaigns and retarget engaged audiences across screens. Our Attribution Platform allow brands such as Mercado Libre, Rappi, BBVA and Movistar to calculate the performance of their TV campaigns and optimize their media plan thanks to our insights and recommendations.