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Roles
Compensation
USD 60000 - 70000
$60,000 - $70,000 compensation (salary).
- Salary period
- yearly
Tech stack
Required
Location
West Kelowna, British Columbia, Canada
Work setup
- Employment
- full-time
- Level
- Senior
- Remote policy
- Remote
- Remote scope
- unclear
Role details
Responsibilities
- Write platform-native captions for Instagram, LinkedIn, TikTok, X, YouTube, and Threads
- Develop compelling hooks, CTAs, and caption structures that drive engagement and retention
- Adapt tone, structure, and formatting based on platform-specific best practices
- Maintain a strong and consistent brand voice across all channels
- Write or refine scripts for YouTube episodes, short-form videos, and branded content
- Develop repeatable written frameworks for recurring content formats and series
- Support the Creative Producer with written briefs, outlines, and episode structures
- Write titles, descriptions, and metadata optimized for SEO, AEO, and GEO discoverability
- Write copy for episode launches, campaigns, newsletters, and promotional initiatives
- Collaborate with the marketing team to align messaging with funnel strategy and campaign goals
- Support paid ad creative copy when needed in collaboration with marketing
- Work with the internal PR team and communications manager on quotes and external communications
- Maintain and evolve brand voice guidelines and a living brand voice library
- Ensure written output from internal teams, contractors, and vendors aligns with established brand standards
- Identify off-brand messaging and provide clear corrective direction
- Use AI tools to accelerate first drafts, generate variations, and test hooks or messaging angles
- Build and maintain prompt libraries and writing systems to improve team efficiency
- Identify opportunities where AI can reduce low-value writing tasks without sacrificing quality or brand integrity
- Work closely with the Social Producer to align captions with video content and visual framing
- Coordinate with the design team to ensure copy and visuals work cohesively
- Collaborate with the Creative Producer on voice direction, content priorities, and writing standards
Requirements
- 5+ years of experience in copywriting, content writing, or brand writing for digital media or personal brands
- Proven ability to write in multiple distinct voices while maintaining authenticity and quality
- Strong understanding of social platform behavior and high-performing copy formats
- Experience writing video scripts, captions, newsletters, and long-form content at scale
- Exceptional attention to detail with a strong sense of clarity, rhythm, and persuasion
- Comfortable operating in a fast-paced, deadline-driven environment with multiple concurrent projects
- Proficiency with AI writing tools such as ChatGPT, Claude, Jasper, or equivalent platforms, or a demonstrated drive to integrate AI into daily workflows
- Strong collaborator who takes direction well and communicates creative feedback clearly
Application
Please mention the word RIGHTEOUS and tag RMjAwMTo0MWQwOjQwNDoyMDA6Ojg1Mjk= when applying to show you read the job post completely.
- Portfolio
- unclear
- GitHub
- not required
- Cover letter
- unclear
- Apply flow
- external
Company context
The Martell Group exists to build people, brands, and ventures that create meaningful impact, across media, B2B SaaS, and AI.
- Product
- Media, B2B SaaS, and AI (Martell Group)
- Industry
- Media
- Open source
- false
Description
The Writer is the voice behind Martell Group’s written content, responsible for crafting copy, captions, scripts, and written assets that perform across every platform and content format. This role requires writing in distinct brand voices without defaulting to generic or AI-sounding content, and contributes to long-form scripts, newsletters, email campaigns, promotional copy, and other written assets tied to brand communication or content performance. The Writer maintains brand consistency while integrating AI tools to increase output, accelerate ideation, and improve workflow efficiency without compromising quality or authenticity. The Writer reports directly to the Creative Producer and may work fully remotely.
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