View on Remote OK
Roles
Compensation
Benefits
- Be part of a global, fast-scaling e-commerce SaaS company with a leading tech product
- Be a key player in Base.com's Italian market expansion
- High autonomy and ownership of projects
- Remote work model with full flexibility
- Collaborate with international teams and work on high-impact projects
- Participation in annual global company summits around the world
Tech stack
Required
Location
Milano, Milano, Lombardia, Italia
Work setup
- Employment
- full-time
- Level
- Mid-level
- Remote policy
- Work arrangement: Remote; Remote OK indicates remote.
- Remote scope
- country-limited
Role details
Responsibilities
- Drafting, localizing, and distributing strategic press releases for Italian media outlets (tech, retail, business), autonomously or with external media/PR partners
- Ideation and dissemination of communication campaigns to highlight strategic agreements and new integrations in Italy
- Managing PR and marketing relationships with Italian commercial partners for joint activities (e.g., webinars, workshops, case studies)
- Strategic and operational management of LinkedIn Italy and assessment/management of other relevant channels for the Italian market
- Monitoring, managing, and nurturing Base.com brand image and user reviews across partner platforms and review sites (e.g., Shopify App Store, Trustpilot)
- Definition and management of the Italian editorial plan (blog posts, whitepaper localization, creation of Italian success stories)
- Adapting Base.com's global tone of voice, messaging, and marketing materials to the Italian market
- Technical and operational management of email marketing campaigns (Italian newsletters) and lead nurturing flows generated via the HubSpot tool
- Operational, logistical, and communication coordination of Base.com Italy's participation in trade shows, conferences, and workshops (offline and online)
- Content creation and strategy to maximize impact and lead generation stemming from event participation
- Workflow management with external agencies/consultants dedicated to SEO/GEO strategies and social media
- Management and technical coordination of external freelancers for Italian marketing materials
- Coordination of Italian colleagues to align personal communication on LinkedIn and amplify the brand voice
- Constant monitoring and monthly reporting of main marketing KPIs for the Italian market
Requirements
- Minimum 3 years of proven experience in marketing, digital communication, or PR roles
- Previous experience in the SaaS, e-commerce, or tech industry is highly preferred
- Highly proactive, hands-on approach, resourceful; strong self-management skills and ability to navigate a fast-paced environment independently
- Genuine desire to learn, grow, and build the role from the ground up; ownership of Italian marketing operations
Application
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- Portfolio
- not required
- GitHub
- not required
- Cover letter
- not required
- Apply flow
- external
Company context
simplify the lives of online entrepreneurs by helping them automate processes, dynamically scale their businesses, and efficiently manage sales across multiple platforms
- Product
- all-in-one e-commerce system for sellers
- Industry
- SaaS, e-commerce, tech
Description
Join Base - global leader revolutionizing e-commerce! We are a technological powerhouse for sellers worldwide, providing an innovative all-in-one system. Our mission is to simplify the lives of online entrepreneurs by helping them automate processes, dynamically scale their businesses, and efficiently manage sales across multiple platforms. All of this is thanks to our passion for innovation and the use of modern technologies. We operate globally, partnering with thousands of marketplaces and industry leaders such as Amazon, eBay, Shopify, DHL, and FedEx, and our international team of experts works in Poland, Europe, the Americas, and Asia. We are looking for you for the position of Marketing & Communication Lead in ITALY. Responsibilities PR, Media Relations & Partnership Strategy - Press Office Management: Drafting, localizing, and distributing strategic press releases for Italian media outlets (tech, retail, business). Autonomously or with external media/PR partners - Partnership Communication: Ideation and dissemination of communication campaigns to highlight strategic agreements and new integrations in Italy - Co-Marketing with Commercial Partners: Managing PR and marketing relationships with Italian commercial partners for the organization and promotion of joint activities (e.g., webinars, workshops, case studies) Digital, Content & Social Media Management - Social Media Management (B2C/B2B): Strategic and operational management of LinkedIn Italy and assessment/management of other relevant channels for the Italian market - Brand Reputation Management: Monitoring, managing, and nurturing Base.com's brand image and user reviews across partner platforms and review sites (e.g., Shopify App Store, Trustpilot) - Content Marketing Strategy: Definition and management of the Italian editorial plan (blog posts, whitepaper localization, creation of Italian success stories) - Brand Localization: Adaptation of Base.com's global tone of voice, messaging, and marketing materials to ensure maximum effectiveness in the Italian market - Email Marketing & Lead Nurturing: Technical and operational management of email marketing campaigns (Italian newsletters) and flows of leads generated via the HubSpot tool Event Management & Amplification - Full Event Management: Operational, logistical, and communication coordination of Base.com Italy's participation in trade shows, conferences, and workshops (both offline and online) - Post-Event Amplification: Content creation and strategy to maximize impact and lead generation stemming from event participation Performance Coordination & Reporting - SEO/GEO Agency Liaison: Main point of contact and workflow management with any external agencies / consultants dedicated to SEO/GEO strategies, social media, etc - External Resource Coordination: Management and technical coordination of external freelancers (e.g., graphic designers, copywriters, videomakers, social media consultants, etc.) for the production of Italian marketing materials - Employee Advocacy: Coordination of Italian colleagues to align personal communication on LinkedIn and amplify the brand voice - KPI Measurement & Reporting: Constant monitoring and monthly reporting of main marketing KPIs for the Italian market
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