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Roles
Compensation
RON 444000
Normal salaried employee. Full-time (40 hours/week). Total compensation aims to match the 75th percentile for role/seniority/local market rates. Approx yearly compensation by country: Spain 73,000 EUR; Portugal 64,700 EUR; Italy 67,100 EUR; UK 81,400 GBP; Greece 58,400 EUR; Hungary 25,700,000 HUF; Poland 370,000 PLN; Romania 444,000 RON; other countries compensation discussed in first interview. Includes yearly performance bonus based on company performance.
- Salary period
- yearly
- Location basis
- Approximate yearly compensation varies by country; other countries discussed during first interview.
- Bonus
- Yearly performance bonus based on company performance.
Benefits
- Five weeks (twenty-five days) of paid time off
- Fourteen days of paid sick leave (if treated as unpaid under country/laws)
- Six weeks of paid and six weeks of unpaid parental leave to be used in the first year after birth
- Budget for work hardware once you start
- After three years, equipment can be kept for personal use
- Annual smart home budget
- Annual education budget
- 50% contribution to internet connection fee at home workspace
- One day every two weeks to work on your personal projects
Tech stack
Required
Nice to have
Location
Bucureşti, Bucureşti, Bucureşti, România
Work setup
- Employment
- full-time
- Level
- Senior
- Remote policy
- Fully remote; uses Remote to employ people from all over the world. No fixed schedule; at least 3 hours of overlap for team communication. Overlap-based timezone coordination.
- Remote scope
- worldwide
Role details
Responsibilities
- Own the performance of Nabu Casa's digital channels — website, email, SEO, paid, and social — with clear targets for reach, conversion, and subscriber growth
- Plan and execute digital campaigns end-to-end, from brief through creative to post-campaign analysis, aligned with product launches and commercial priorities
- Build and improve organic search presence through content strategy and on-site SEO, reducing reliance on paid traffic over time
- Run email marketing for Nabu Casa Cloud subscribers — lifecycle flows, release announcements, and re-engagement — and track key metrics
- Own paid digital spend and ROI across channels; allocate and optimise the budget with rigor
- Report on digital performance weekly and bring a clear point of view on what to prioritise next
- Grow and engage Nabu Casa's presence in user communities (Home Assistant forums, Reddit, YouTube, and adjacent open-source/smart home spaces)
- Test new growth levers (affiliate, referral, influencer) with structured experiments and documented learnings
Requirements
- Hands-on experience running digital channels (SEO, email, paid social/search, content) with owned performance metrics
- Fluency in analytics: build dashboards, interpret funnel data, and distinguish signal from noise
- Strong copywriting for digital contexts, writing for a technically literate audience
- Familiarity with marketing automation and CRM tooling (e.g., Mailchimp, HubSpot, or equivalent)
- High autonomy; able to identify what to look at next without being told
Application
Apply for the role. Mention the word SUFFICED and tag ROjox when applying to show you read the job post completely (#ROjox).
- Portfolio
- unclear
- GitHub
- not required
- Cover letter
- unclear
- Apply flow
- external
Company context
Make the Home Assistant project sustainable and prevent burnout, guided by privacy, choice, and sustainability.
- Product
- Home Assistant (free and open-source smart home platform) and Home Assistant products and services
- Industry
- Software
- Stage
- profitable
- Funding
- No external investors; funded by subscriptions to Home Assistant Cloud and buying Home Assistant hardware
- Open source
- yes
Description
Nabu Casa is the organisation behind Home Assistant, the world's largest free and open-source smart home platform. The Digital Marketing Manager role owns how Nabu Casa shows up online: plan and ship digital campaigns, grow organic presence (website, email, SEO, content, social), manage paid spend and ROI, report weekly performance, and run growth experiments (affiliate, referral, influencer). The role requires hands-on channel ownership with owned performance metrics, analytics fluency (dashboards/funnel interpretation), strong digital copywriting for a technically literate audience, and familiarity with marketing automation/CRM (e.g., Mailchimp, HubSpot). Nabu Casa offers a fully remote setup with at least 3 hours overlap and benefits including paid time off, sick leave, parental leave, hardware budget, smart home budget, education budget, internet contribution, a performance bonus, and time for personal projects.
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