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Roles
Compensation
EUR 58400
Fully remote, full-time salaried employee. Total compensation aims to match the 75th percentile for role/seniority/local market rates. Approximate yearly compensation in primary operating countries: Greece: 58,400 EUR. Includes benefits such as 5 weeks paid time off, paid sick leave per country laws, parental leave (6 weeks paid + 6 weeks unpaid in first year), work hardware budget, annual smart home budget, annual education budget, yearly performance bonus, 50% contribution to internet connection fee, and one day every two weeks for personal projects.
- Salary period
- yearly
- Location basis
- Approximate yearly compensation in primary operating countries; Greece example provided.
- Bonus
- Yearly performance bonus based on company performance.
Benefits
- Five weeks (twenty-five days) of paid time off
- Fourteen days of paid sick leave if your country/laws treat them as unpaid
- Six weeks of paid and six weeks of unpaid parental leave to be used in the first year after birth
- Budget for your work hardware once you start
- After three years, may keep equipment for personal use
- Annual smart home budget
- Annual education budget
- Yearly performance bonus based on company performance
- 50% contribution to your internet connection fee
- One day every two weeks to work on your personal projects
Tech stack
Required
Nice to have
Location
Athens, Athens, Attiki, Greece
Work setup
- Employment
- full-time
- Level
- Mid-level
- Remote policy
- Fully remote; no fixed schedule. At least 3 hours of overlap in the workday for team communication.
- Remote scope
- worldwide
Role details
Responsibilities
- Own performance of Nabu Casa's digital channels (website, email, SEO, paid, social) with clear targets for reach, conversion, and subscriber growth
- Plan and execute digital campaigns end-to-end (brief through creative to post-campaign analysis), aligned with product launches and commercial priorities
- Build and improve organic search presence via content strategy and on-site SEO to reduce reliance on paid traffic over time
- Run email marketing for Home Assistant Cloud subscribers (lifecycle flows, release announcements, re-engagement) and track key metrics
- Own paid digital spend and ROI across channels; allocate and optimize budget with rigor
- Report digital performance weekly and provide a point of view on what to prioritize next
- Grow and engage Nabu Casa presence in communities where users live (Home Assistant forums, Reddit, YouTube, and adjacent open-source/smart home spaces)
- Test new growth levers (affiliate, referral, influencer) using structured experiments and documented learnings
Requirements
- Hands-on experience running digital channels (SEO, email, paid social/search, content) with owned performance metrics
- Fluency in analytics: able to build dashboards, interpret funnel data, and distinguish signal from noise without relying on a data team
- Strong copywriting for digital contexts for a technically literate audience
- Familiarity with marketing automation and CRM tooling (e.g. Mailchimp, HubSpot, or equivalent)
- High autonomy and ability to identify what to do next without being told
Application
Apply for the role. Please mention the word RESPITE and tag ROjox when applying to show you read the job post completely (#ROjox).
- Portfolio
- unclear
- GitHub
- not required
- Cover letter
- unclear
- Apply flow
- external
Company context
Make the Home Assistant project sustainable and prevent burnout; principles of privacy, choice, and sustainability embedded in architecture, licensing, and community.
- Product
- Home Assistant platform (smart home software) and Home Assistant Cloud products and services; official provider of Home Assistant products and services.
- Industry
- Smart home / open-source software
- Stage
- Profitable (no external investors)
- Funding
- No external investors; only funded by subscriptions to Home Assistant Cloud and buying Home Assistant hardware.
- Open source
- Yes
Description
Nabu Casa (behind Home Assistant) seeks a hands-on, execution-focused Digital Marketing Manager to own Nabu Casa's digital channels (website, email, SEO, paid, social) with clear targets for reach, conversion, and subscriber growth. Responsibilities include planning and executing end-to-end digital campaigns aligned with product launches, improving organic search presence via content strategy and on-site SEO, running lifecycle email marketing for Home Assistant Cloud subscribers, owning paid spend and ROI, reporting weekly performance, growing engagement in user communities (forums, Reddit, YouTube, and adjacent open-source/smart home spaces), and testing growth levers (affiliate, referral, influencer) with structured experiments. Role is fully remote with at least 3 hours overlap for team communication; reports to VP Commercial based in Norway.
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