View on Remote OK
Roles
Compensation
EUR 72700
Full-time fully remote salaried role. Approximate yearly compensation in primary operating countries: Spain 73,000 EUR (others vary by country). Annual performance bonus based on company performance. Includes benefits such as 5 weeks paid time off, paid sick leave per local law, paid/unpaid parental leave, work hardware budget, annual smart home budget, annual education budget, 50% contribution to internet connection fee, and one day every two weeks for personal projects.
- Salary period
- yearly
- Location basis
- Varies by local market rates in primary operating countries; Spain example provided
- Bonus
- Yearly performance bonus based on company performance
Benefits
- Five weeks (twenty-five days) of paid time off
- Fourteen days of paid sick leave if your country/laws treat them as unpaid
- Six weeks of paid and six weeks of unpaid parental leave (to be used in the first year after birth)
- Budget for work hardware once you start
- After three years, you may keep this equipment for personal use
- Annual smart home budget
- Annual education budget
- 50% contribution to your internet connection fee
- One day every two weeks to work on your personal projects
Tech stack
Required
Nice to have
Location
Madrid, Madrid, Comunidad de Madrid, España
Work setup
- Employment
- full-time
- Level
- Mid-level
- Remote policy
- Fully remote. No fixed schedule; ensure at least 3 hours of overlap in the workday. Remote to employ people from all over the world.
- Remote scope
- worldwide
Role details
Responsibilities
- Own performance of Nabu Casa digital channels (website, email, SEO, paid, and social) with clear targets for reach, conversion, and subscriber growth
- Plan and execute digital campaigns end-to-end (brief through creative to post-campaign analysis), aligned with product launches and commercial priorities
- Build and improve organic search presence through content strategy and on-site SEO to reduce reliance on paid traffic over time
- Run email marketing for Home Assistant Cloud subscribers (lifecycle flows, release announcements, re-engagement) and track key metrics
- Own paid digital spend and ROI across channels; allocate and optimize budget with rigor
- Report on digital performance weekly and provide a point of view on what to prioritize next
- Grow and engage Nabu Casa's presence in user communities (Home Assistant forums, Reddit, YouTube, and adjacent open-source/smart home spaces)
- Test new growth levers (affiliate, referral, influencer) using structured experiments and document learnings
Requirements
- Hands-on experience running digital channels (SEO, email, paid social/search, content) with owned performance metrics
- Fluency in analytics: build dashboards, interpret funnel data, and distinguish signal from noise without relying on a data team
- Strong copywriting for digital contexts; can write for a technically literate audience
- Familiarity with marketing automation and CRM tooling (e.g., Mailchimp, HubSpot, or equivalent)
- High autonomy; know what to look at next without being told
Application
Apply for the role. Please mention the word EXCALLENT and tag ROjox when applying to show you read the job post completely (#ROjox).
- Portfolio
- unclear
- GitHub
- not required
- Cover letter
- unclear
- Apply flow
- external
Company context
Make the Home Assistant project sustainable and prevent burnout; privacy, choice, and sustainability principles embedded in the architecture and community
- Product
- Home Assistant platform and related products/services; Home Assistant Cloud
- Industry
- Software / Open-source / Smart home
- Stage
- profitable (no external investors)
- Funding
- No external investors; funded by subscriptions to Home Assistant Cloud and buying Home Assistant hardware
- Open source
- yes
Description
Nabu Casa is the organization behind Home Assistant, the world's largest free and open-source smart home platform. The Digital Marketing Manager will own how Nabu Casa shows up online and execute digital marketing across website, email, SEO, paid, and social. Responsibilities include planning and shipping end-to-end campaigns, improving organic search presence, running email marketing for Home Assistant Cloud subscribers, owning paid spend and ROI, reporting weekly, engaging technical communities, and testing new growth levers via structured experiments. The role requires hands-on experience with digital channels (SEO, email, paid social/search), analytics/dashboarding, strong digital copywriting for a technically literate audience, and familiarity with marketing automation/CRM tools (e.g., Mailchimp or HubSpot). It is a fully remote role with at least 3 hours of overlap and reporting to the VP Commercial based in Norway.
Similar jobs
-
Loading similar jobs...