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Roles
Compensation
Fully remote, salaried employee in your country. Target total compensation aims to match the 75th percentile for role/seniority/local market rates. Approximate yearly compensation by country: UK 81,400 GBP; Spain 73,000 EUR; Portugal 64,700 EUR; Italy 67,100 EUR; Greece 58,400 EUR; Hungary 25,700,000 HUF; Poland 370,000 PLN; Romania 444,000 RON. Includes performance bonus and other benefits listed.
- Salary period
- yearly
- Location basis
- Approximate yearly compensation in primary operating countries; other countries discussed during first interview and adjusted by experience/qualifications/work hours.
- Bonus
- Yearly performance bonus based on company performance.
Benefits
- Five weeks (twenty-five days) of paid time off
- Fourteen days of paid sick leave (if treated as unpaid under local rules)
- Six weeks of paid and six weeks of unpaid parental leave to be used in the first year after birth
- Budget for work hardware once you start (after three years, you may keep the equipment for personal use)
- Annual smart home budget
- Annual education budget
- 50% contribution to internet connection fee at your home workspace
- One day every two weeks to work on your personal projects
Tech stack
Required
Nice to have
Location
London, London, England, United Kingdom
Work setup
- Employment
- full-time
- Level
- Mid-level
- Remote policy
- Fully remote organization. No fixed schedule; at least 3 hours of overlap in the workday for team communication.
- Remote scope
- worldwide
- Timezones
- At least 3 hours of overlap in the workday
Role details
Responsibilities
- Own performance of Nabu Casa's digital channels (website, email, SEO, paid, social) with clear targets for reach, conversion, and subscriber growth
- Plan and execute digital campaigns end-to-end, from brief through creative to post-campaign analysis aligned with product launches and commercial priorities
- Build and improve organic search presence through content strategy and on-site SEO, reducing reliance on paid traffic over time
- Run email marketing for Home Assistant Cloud subscribers (lifecycle flows, release announcements, re-engagement) and track relevant metrics
- Own paid digital spend and ROI across channels; allocate and optimise the budget with rigor
- Report digital performance weekly and provide a point of view on what to prioritise next
- Grow and engage Nabu Casa's presence in user communities (Home Assistant forums, Reddit, YouTube, adjacent open-source and smart home spaces)
- Test new growth levers (affiliate, referral, influencer) with structured experiments and documented learnings
Requirements
- Hands-on experience running digital channels (SEO, email, paid social/search, content) with owned performance metrics
- Fluency in analytics: ability to build dashboards, interpret funnel data, and distinguish signal from noise
- Strong copywriting for digital contexts for a technically literate audience
- Familiarity with marketing automation and CRM tooling (e.g., Mailchimp, HubSpot or equivalent)
- High autonomy and ability to identify what to look at next without being told
Application
Apply for the role. Please mention the word SNAZZY and tag ROjox when applying to show you read the job post completely (#ROjox).
- Portfolio
- unclear
- GitHub
- unclear
- Cover letter
- unclear
- Apply flow
- external
Company context
Make the smart home sustainable and support Home Assistant; guided by privacy, choice, and sustainability; prevent burnout and ensure project sustainability.
- Product
- Home Assistant (free and open-source smart home platform) products and services (including Home Assistant Cloud).
- Industry
- Software / Smart home / Open-source
- Stage
- profitable
- Funding
- No external investors; funded by subscriptions to Home Assistant Cloud and buying Home Assistant hardware.
- Open source
- true
Description
Nabu Casa (behind Home Assistant) is looking for a hands-on, execution-focused Digital Marketing Manager to own performance across digital channels (website, email, SEO, paid, social). Responsibilities include planning and executing end-to-end campaigns aligned to product launches, improving organic search presence via content strategy and on-site SEO, running email marketing for Home Assistant Cloud subscribers, owning paid spend and ROI, reporting performance weekly, engaging technical communities (forums, Reddit, YouTube, adjacent open-source/smart home spaces), and testing growth levers (affiliate, referral, influencer) with structured experiments and documented learnings. The role requires hands-on experience with SEO/email/paid social/search and owned performance metrics, analytics proficiency, strong digital copywriting for a technically literate audience, familiarity with marketing automation/CRM tools (e.g., Mailchimp, HubSpot), and high autonomy. Preferred: experience marketing technical/open-source products, familiarity with Home Assistant/smart home ecosystem, and experience in a small remote-first team owning a function end-to-end. Nabu Casa offers full remote employment, no fixed schedule, with at least 3 hours overlap for communication, and a comprehensive benefits package (paid time off, sick leave, parental leave, hardware budget, smart home and education budgets, internet contribution, performance bonus, and time for personal projects).
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