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Roles
Compensation
EUR 67100
Fully remote salaried employee. Approximate yearly compensation by country: Italy: 67.100 EUR; includes yearly performance bonus, paid time off, paid sick leave (per local laws), parental leave, work hardware budget (kept after 3 years), annual smart home budget, annual education budget, 50% contribution to internet connection fee, and one day every two weeks for personal projects. Total compensation aimed to match 75th percentile based on role/seniority/market; other countries compensation discussed in first interview and may be adjusted by experience/qualifications/work hours.
- Salary period
- yearly
- Location basis
- Based on local market rates and role/seniority; approximate yearly compensation varies by country.
- Bonus
- Yearly performance bonus based on company performance.
Benefits
- Five weeks (twenty-five days) of paid time off
- Fourteen days of paid sick leave (if treated as unpaid by local laws, then per country treatment)
- Six weeks of paid parental leave and six weeks of unpaid parental leave to be used in the first year after birth
- Budget for work hardware at onboarding; may keep equipment after three years
- Annual smart home budget
- Annual education budget
- 50% contribution to internet connection fee at home workspace
- One day every two weeks to work on personal projects
Tech stack
Required
Nice to have
Location
Roma, Roma, Lazio, Italia
Work setup
- Employment
- full-time
- Level
- Senior
- Remote policy
- Fully remote; uses Remote to employ people worldwide. No fixed schedule; at least 3 hours of workday overlap for team communication.
- Remote scope
- worldwide
Role details
Responsibilities
- Own the performance of Nabu Casa's digital channels — website, email, SEO, paid, and social — with clear targets for reach, conversion, and subscriber growth
- Plan and execute digital campaigns end-to-end, from brief through creative to post-campaign analysis, aligned with product launches and commercial priorities
- Build and improve organic search presence through content strategy and on-site SEO, reducing reliance on paid traffic over time
- Run email marketing for Nabu Casa Cloud subscribers — lifecycle flows, release announcements, and re-engagement — and track the metrics that matter
- Own paid digital spend and ROI across channels; allocate and optimise the budget with rigor
- Report on digital performance weekly and bring a clear point of view on what to prioritise next
- Grow and engage Nabu Casa's presence in the communities where users live (Home Assistant forums, Reddit, YouTube, and adjacent open-source and smart home spaces)
- Test new growth levers (affiliate, referral, influencer) with structured experiments and documented learnings
Requirements
- Hands-on experience running digital channels — SEO, email, paid social/search, content — with owned performance metrics
- Fluency in analytics: able to build dashboards, interpret funnel data, and distinguish signal from noise
- Strong copywriting for digital contexts for a technically literate audience
- Familiarity with marketing automation and CRM tooling (e.g. Mailchimp, HubSpot, or equivalent)
- High autonomy
Application
Apply for the role. Please mention the word DESTINY and tag ROjox when applying to show you read the job post completely (#ROjox).
- Portfolio
- unclear
- GitHub
- not required
- Cover letter
- unclear
- Apply flow
- ats
Company context
Make Home Assistant project sustainable and prevent burnout; guided principles of privacy, choice, and sustainability.
- Product
- Home Assistant smart home platform and related products/services
- Industry
- Technology / Smart home / Open-source
- HQ
- Norway (VP Commercial based in Norway; HQ not explicitly stated)
- Stage
- profitable
- Funding
- No external investors (profitable; funded by Home Assistant Cloud subscriptions and Home Assistant hardware purchases)
- Open source
- yes
Description
Nabu Casa is the organisation behind Home Assistant, a free and open-source smart home platform used by over two million households. Nabu Casa is looking for a hands-on, execution-focused Digital Marketing Manager to own performance across digital channels (website, email, SEO, paid, and social), plan and execute campaigns end-to-end, grow organic search presence with content strategy and on-site SEO, run email marketing for Home Assistant Cloud subscribers, own paid spend and ROI with rigorous budget allocation/optimization, report weekly performance, grow community presence (forums, Reddit, YouTube, and adjacent open-source/smart home spaces), and test growth levers (affiliate, referral, influencer) with structured experiments and documented learnings. The role is fully remote, reports to the VP Commercial, and emphasizes respect for a technically sophisticated, community-rooted audience.
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