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Roles
Compensation
EUR 73000
Fully remote salaried employee position (40 hours/week). Approximate yearly total compensation by country: Spain 73,000 EUR; Portugal 64,700 EUR; Italy 67,100 EUR; UK 81,400 GBP; Greece 58,400 EUR; Hungary 25,700,000 HUF; Poland 370,000 PLN; Romania 444,000 RON. Other countries: compensation discussed in first interview. Includes yearly performance bonus and additional benefits (paid time off, sick leave, parental leave, work hardware budget, smart home budget, education budget, 50% contribution to internet connection fee, and one day every two weeks for personal projects).
- Salary period
- yearly
- Location basis
- Spain-specific market rate (approximate yearly compensation for the role) and adjusted based on experience/qualifications/work hours
- Bonus
- Yearly performance bonus based on company performance
Benefits
- Five weeks (twenty-five days) of paid time off
- Fourteen days of paid sick leave (if country/laws treat them as unpaid)
- Six weeks of paid and six weeks of unpaid parental leave to be used in the first year after birth
- Budget for work hardware once you start; after three years you may keep the equipment for personal use
- Annual smart home budget
- Annual education budget
- 50% contribution to your internet connection fee at your home workspace
- One day every two weeks to work on your personal projects
Tech stack
Required
Nice to have
Location
Madrid, Madrid, Comunidad de Madrid, España
Work setup
- Employment
- full-time
- Level
- Senior
- Remote policy
- Fully remote organization using Remote; no fixed schedule; at least 3 hours overlap in the workday for team communication. Role reports to VP Commercial based in Norway.
- Remote scope
- worldwide
Role details
Responsibilities
- Own the performance of Nabu Casa's digital channels (website, email, SEO, paid, social) with clear targets for reach, conversion, and subscriber growth
- Plan and execute digital campaigns end-to-end (brief through creative to post-campaign analysis) aligned with product launches and commercial priorities
- Build and improve organic search presence through content strategy and on-site SEO to reduce reliance on paid traffic over time
- Run email marketing for Home Assistant Cloud subscribers (lifecycle flows, release announcements, and re-engagement) and track key metrics
- Own paid digital spend and ROI across channels; allocate and optimise budget rigorously
- Report on digital performance weekly and provide a clear point of view on priorities
- Grow and engage Nabu Casa's presence in user communities (Home Assistant forums, Reddit, YouTube, and adjacent open-source and smart home spaces)
- Test new growth levers (affiliate, referral, influencer) with structured experiments and documented learnings
Requirements
- Hands-on experience running digital channels (SEO, email, paid social/search, content) with owned performance metrics
- Fluency in analytics: ability to build dashboards, interpret funnel data, and distinguish signal from noise
- Strong copywriting for digital contexts, able to write for a technically literate audience
- Familiarity with marketing automation and CRM tooling (e.g., Mailchimp, HubSpot, or equivalent)
- High autonomy: knows what to look at next without being told
Application
Apply for the role. Mention the word PROMPTLY and tag ROjox when applying to show you read the job post completely (#ROjox).
- Portfolio
- not required
- GitHub
- not required
- Cover letter
- unclear
- Apply flow
- external
Company context
Make the Home Assistant project sustainable and prevent burnout; principles of privacy, choice, and sustainability embedded in architecture, licensing, community, and everything else.
- Product
- Home Assistant smart home platform; Home Assistant Cloud; Home Assistant hardware and related open home projects
- Industry
- Technology / Smart home (Open-source software)
- Stage
- profitable
- Funding
- No external investors (funded by subscriptions and purchases of Home Assistant Cloud and hardware)
- Open source
- true
Description
Nabu Casa is the organization behind Home Assistant, a free and open-source smart home platform used by over two million households. Nabu Casa is profitable with no external investors. This hands-on Digital Marketing Manager role owns Nabu Casa's digital channels and performance (website, email, SEO, paid, social), plans and executes end-to-end digital campaigns, improves organic search presence, runs email marketing for Home Assistant Cloud subscribers, manages paid spend and ROI, reports performance weekly, grows presence in relevant communities, and tests new growth levers (affiliate, referral, influencer) via structured experiments. Requirements include hands-on experience across SEO/email/paid channels with owned metrics, strong analytics/dashboards, solid copywriting for a technically literate audience, and familiarity with marketing automation/CRM tools (e.g., Mailchimp, HubSpot). Great if experienced in technical/open-source product marketing and/or Home Assistant ecosystem. Fully remote, with at least 3 hours overlap for communication; reports to VP Commercial based in Norway.
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